Google AdWords Advertising – the Good, the Bad and the Ugly
Be aware the unsolicited phone calls from telemarketers and even email spammers trying to sell Google Adwords advertising for your business. Most will get your details from the directories where you have listed your business details which help increase your local rankings.
I agree, Google Adwords is one of the fastest ways to have your local business found, and have people contacting you for your products or services.
The reason for this post is to make you aware of what can happen (believe me it will) and provide you with the knowledge and the tools to deal with the pushy phone calls and sales pitches.
If you’re in the market to hire an ad agency to help you with your next Google AdWords campaign, don’t just bring any old business on board until you’ve done your homework.
It’s safe to say that a majority of the companies that cold call you from India are not going to be the best option when it comes to your AdWords.
Sure, you might strike a lucky hit, but if you really want to get the job done right, do your own research, and find the best company, with the equally good (proven) experience.
The rule of “You get what you pay for” applies here.
One of the best ways to find someone to write your AdWords campaign is by doing a Google search for what you are looking for.
Make contact with a few companies, and find out by asking a few simple questions if they actually created their own campaigns.
See Protocol 80, Inc article
Find out what services they offer.
If you’re going to hire an agency, employee or contractor to manage your campaigns, they should be able to prove to you that they built a profitable, successful campaign with their own money.
Find out what services they offer. If they specialise in pay-per-click (PPC) and not very much else, then you are probably onto a good thing. Generally, agencies that have multiple services are only running PPC as a side business, and don’t specialise in what you need, and they will be the ones cold calling you.
If they specialise in pay-per-click (PPC) and not very much else, then you are probably onto a good thing. Generally, agencies that have multiple services are only running PPC as a side business, and don’t specialise in what you need, and they will be the ones cold calling you.
Generally, agencies that have multiple services are only running PPC as a side business, and don’t specialise in what you need, and they will be the ones cold calling you.
Cold calling agencies may be more focused on getting market share than doing a good job.
Almost every time you speak with them, they barrage you with words like “click through rates”, “number of impressions”, “number of clicks”, or even the position of your ads.
If they start talking about these things to get your business, just hang up. A good agency will talk about profit, cost per actions, and conversion volumes.
Probably the easiest way to find out whether the cold callers on the line desperate for your work are amateur or professional, is asking if they have Google certification.
Check if they are AdWords Certified and part of the Google Partners Program
Before you use them, you should know that they are AdWords certified and part of the Google Partners program. If they are not, just don’t bother.
Google advises that: “Agencies that have qualified for Partner status and have earned the Partner or Premier Partner badge are eligible to appear on Google Partner Search“. You can begin your own research by starting here and reading more about the Adwords Certified and Google Partners Program.
There’s a bunch of different ways to find out who you are dealing with on the phone. Don’t assume that they are different to the rest because they are calling you. Research and you will find the right agency for your campaign.