The hashtag (#) has become quite possibly the most powerful tool when it comes to social networking. In the beginning, the hashtag was highly popularized on Twitter (it still is today), seeing its success Facebook starting using it, and now it is the medium of keywords and trend-spotting across virtually every social network.
If you haven’t heard of Instagram by now, it can be regarded as one of the “Big 3” in social networking, right along side Facebook and Twitter, and if you aren’t using Instagram for your business yet, chances are you are missing out on some major action.
Are you a Boomerpreneur or older generation business owner struggling to understand the world of social media and its benefits for your business? For many, traversing the online world can be full of frustration, annoyance and confusion.
It is a fact, anyone that runs a website, blog or social media account will come up against negative comments at one time or another. Unfortunately there is no one size fits all when it comes to responding to negative comments.
Having a content hub is powerful tactic for the niche marketer or small business owner, and even more so when it comes to B2B marketing. With that amount of content going online you need to make sure you target your audience with relevant information that focuses on value, education and above all else encourages social engagement.