Growing your Local Small Business
Social media is a low-cost way to create awareness, brand your business, reach your targeted customer base and capture more leads. So understanding the benefits and implementing a solid social media market strategy can help bring remarkable success to the business owner.
Helping You to Navigate the World of Online Marketing
My aim for this blog is to educate you, the small business owner, about local area marketing, including the benefits of social media marketing, and to introduce, in layman’s terms, tips, strategy, advice and tools to help you navigate this often confusing terrain.
Early days yet, and as the blog expands you will find walk-through videos, articles, audio podcasts and even online workshops created specifically to increase your understanding of local area marketing. And even more, help you to develop unique ways to market your business to your local community to increase awareness, grow your brand image, capture more leads and become an influencer in your market.
QUESTIONS? contact me. I will be happy to assist!
A social media crisis can happen at any time. If, or when, it does you need to know how to handle it for the sake of your personal and your business reputation. Follow these best practice steps to ensure swift, and potentially business-saving, action.read more
In 2013, a small Sydney café – Satellite Café Newtown – experienced the full wrath of cyber bullying, threats of violence, protests and more because the owner of the café did the unthinkable and it went viral within hours. Here’s what happened …read more
How prepared are you for a social media crisis? It’s 2016 and social media is playing a more important role in business than ever before. From the daily posts on Facebook and Twitter, to sharing all your photos and favourites on Instagram and Pinterest; the amount of information we post online has never been more prominent … and taking care of ourselves and our business interests has never been more important.read more
Are you a Boomerpreneur or older generation business owner struggling to understand the world of social media and its benefits for your business? For many, traversing the online world can be full of frustration, annoyance and confusion.read more
It is a fact, anyone that runs a website, blog or social media account will come up against negative comments at one time or another. Unfortunately there is no one size fits all when it comes to responding to negative comments.read more
The hashtag (#) has become quite possibly the most powerful tool when it comes to social networking. In the beginning, the hashtag was highly popularized on Twitter (it still is today), seeing its success Facebook starting using it, and now it is the medium of keywords and trend-spotting across virtually every social network.read more
If you haven’t heard of Instagram by now, it can be regarded as one of the “Big 3” in social networking, right along side Facebook and Twitter, and if you aren’t using Instagram for your business yet, chances are you are missing out on some major action.read more
Having a content hub is powerful tactic for the niche marketer or small business owner, and even more so when it comes to B2B marketing. With that amount of content going online you need to make sure you target your audience with relevant information that focuses on value, education and above all else encourages social engagement.read more
Did you know that local area marketing is one of the tools you can use to boost your chances of being found online? We all know that if you run a small to medium local business, trying to fight the big guns of business on Google for the front page can be very frustrating.
Larger companies often flood search results, and smaller business owners can feel like it’s a lost cause trying to beat them.
The one factor that you, as a small LOCAL business owner have over the national big guns is your location. Now it’s time to use this to your advantage…
Be aware the unsolicited phone calls from telemarketers and even email spammers trying to sell Google Adwords advertising for your business. Most will get your details from the directories where you have listed your business details which help increase your local rankings. However …
I agree, Google Adwords is one of the fastest ways to have your local business found, and have people contacting you for your products or services.