Social Media Officer Blog

Growing your Local Small Business

Social media is a low-cost way to create awareness, brand your business, reach your targeted customer base and capture more leads. So understanding the benefits and implementing a solid social media market strategy can help bring remarkable success to the business owner.

 

Helping You to Navigate the World of Online Marketing

My aim for this blog is to educate you, the small business owner, about local area marketing, including the benefits of social media marketing, and to introduce, in layman’s terms, tips, strategy, advice and tools to help you navigate this often confusing terrain.

Early days yet, and as the blog expands you will find walk-through videos, articles, audio podcasts and even online workshops created specifically to increase your understanding of local area marketing.  And even more, help you to develop unique ways to market your business to your local community to increase awareness, grow your brand image, capture more leads and become an influencer in your market.

QUESTIONS? contact me.  I will be happy to assist!

Social Media Crisis – Are You Prepared?

Social Media Crisis – Are You Prepared?

How prepared are you for a social media crisis? It’s 2016 and social media is playing a more important role in business than ever before. From the daily posts on Facebook and Twitter, to sharing all your photos and favourites on Instagram and Pinterest; the amount of information we post online has never been more prominent … and taking care of ourselves and our business interests has never been more important.

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The Importance of using Hashtags on Instagram

The Importance of using Hashtags on Instagram

The hashtag (#) has become quite possibly the most powerful tool when it comes to social networking. In the beginning, the hashtag was highly popularized on Twitter (it still is today), seeing its success Facebook starting using it, and now it is the medium of keywords and trend-spotting across virtually every social network.

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Setting up Your Business Profile on Instagram

Setting up Your Business Profile on Instagram

If you haven’t heard of Instagram by now, it can be regarded as one of the “Big 3” in social networking, right along side Facebook and Twitter, and if you aren’t using Instagram for your business yet, chances are you are missing out on some major action.

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Benefits of NAP in Local Area Marketing

Benefits of NAP in Local Area Marketing

Did you know that local area marketing is one of the tools you can use to boost your chances of being found online? We all know that if you run a small to medium local business, trying to fight the big guns of business on Google for the front page can be very frustrating.

Larger companies often flood search results, and smaller business owners can feel like it’s a lost cause trying to beat them.

The one factor that you, as a small LOCAL business owner have over the national big guns is your location. Now it’s time to use this to your advantage…

Google Adwords, Telemarketers and Email Spammers

Google Adwords, Telemarketers and Email Spammers

Be aware the unsolicited phone calls from telemarketers and even email spammers trying to sell Google Adwords advertising for your business. Most will get your details from the directories where you have listed your business details which help increase your local rankings. However …

I agree, Google Adwords is one of the fastest ways to have your local business found, and have people contacting you for your products or services.